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This web site states the following, "Furnished Apartments in Downtown Santa Cruz." We noticed that the web site also said " Rental Prices Qualification Criteria." It also said " Get Driving Directions to the St. Convenient, affordable studio apartments in the heart of downtown Santa Cruz! Thanks for visiting us. Location, location, location! Want the convenience of living within walking distance to everything in Santa Cruz? Living in downtown Santa Cruz gives you quick access to nightlife. We have both furnished and unfurnished apartments available for rent." The header had Santa Cruz apartment for rent as the highest ranking optimized keyword. It is followed by Santa Cruz apartments, California, and rent which isn't as ranked as highly as Santa Cruz apartment for rent. The next words stgeorgesantacruz.com uses is apartment. furnished studio apartment in Santa Cruz was included and might not be viewed by web engines.